The story behind Parle G’s claim to be the biscuit of the masses stems from its positioning since the start. We all grew up eating India’s favorite biscuit, but I bet that many of us would be shockingly surprised to learn about these stupefying facts about them. In the case of Parle-G, the iconic white and yellow wax paper packaging of the biscuits boasted the infamous chubby Parle-G girl. Parle Products began manufacturing biscuits in 1939. Filled with the goodness of milk and wheat, Parle-G has been a source of all round nourishment for the nation since 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. The inception of Parle Products was by Mohanlal Dayal Chauhan, a confectionery maker in Mumbai’s Vile Parle in 1929; it was only a decade later that the company forayed into manufacturing Glucose biscuits. Parle aimed to cater to common Indians as against the only other domestic confectionary company, Britannia, which provided to the Britons. When the lockdown struck, it created a huge opportunity for business. ????????! How much amount of milk and wheat in the biscuits? Verified Supplier. mothers wanted their kids to be all-rounder surfaced. As of 2020, as per Nielsen, it is the largest selling biscuit brand in the world.
Rs 5010 crore - The worth of biscuit sales registered by Parle-G in 2012. For e.g. In 2018, while keeping its core ‘Genius’ at the center, Parle-G slightly shifted the communication from ‘Kal Ke Genius’ to ‘Genius Badal Raha Hai’. saga that the brand beholds with just 20 years less to become a centenarian Miss the times when you finished many packets of Parle-G? The company website claims 16,383,600 Parle-G biscuits are eaten every hour. In the year 2001, Parle-G refreshed its packaging by replacing the wax wrapper with plastic becoming glossier, however, retaining the traditional designed followed by the launch of a six-month-long campaign ‘Mera Sapna Sach Hoga’ in 2002. Filled with the goodness of milk and wheat, Parle-G is a source of all round nourishment. Seventy-nine years in existence and there is hardly any change in its taste. In 1998, when the whole of India was hooked to ‘Shaktimaan’ on Doordarshan, Parle-G tried to leverage the character’s popularity and roped in the actor as a brand endorser. The brand went onto revive the concept of #YouAreMyParleG on multiple occasions like Raksha Bandhan and Independence Day, launching digital films in association with ThoughtBlurb. The King of biscuits still remains popular amongst kids, youth and the old! Despite the price of the raw materials including milk, wheat and sugar going up, the price of Parle-G did not change for over a decade between 1996 and 2006. The brand targeted not only kids but also managed to grow affinity in the older generation too, keeping its targeted audience not restricted to any age group. Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. Parle has level 1, level 2, level 3 distribution channels levels - Level 1: Availability of Parle G biscuits at all departmental stores across the length and breadth of the country. It owns the famous biscuit brand Parle-G. • 4551 people in some part of the world, enjoy a Parle-G every second. Many people love to have Parle G with their evening tea or Coffee. Till 1991, Parle G occupied 70 percent of the biscuit market and in 2001, 80 percent of the glucose biscuit category was ruled by the brand. PS: Do you still feel sad when your PARLE- G biscuit drowns in the cup of tea? Very few would know that Parle-G biscuits were earlier sold … Since then it’s been a long journey of supremacy in the dominion of biscuits. Mumbai, Maharashtra. The TVC aimed at bringing back memories of the origin of the biscuit and further strengthened its positioning as one of India’s most loved homegrown brands. positioning and move beyond emotional and rational benefits. Parle shortlisted these stories from several entries that they received when they launched the campaign back in May 2018. Ask our expert. Please enter your question. 192- The number of times you can cover Earth's circumference if you line up all the Parle-G biscuits consumed annually, end to end. The turnover of Parle G is the driving force behind all other products of Parle. • Around 1 billion Parle-G packets are produced every month. Parents were becoming Send a Parle-G Greeting to someone special! Get contact details and address| ID: 22790507573 World of Parle-G ; Send a greeting; Genius recipes; Genius Recipe Contest Send A Greeting. Opinion: Tharu, Kokila & the Clash of Civilizations on social media? After brief creative stints with Grey and Ogilvy, Everest Brand Solutions pitched for Parle G again and retained the account, this time to experiment and trigger nostalgia with ‘Wahi Pehli wali baat’ in 2014. Seniority level Not Applicable; Employment type Full-time; Job function Other; Industries Packaging and Containers Food Production Consumer Goods; Search for more jobs like this . Parle-G: Reinventing a biscuit empire A popular teatime snack and a staple in many Indian households, homegrown biscuit brand Parle-G is one of the oldest and most recognised names in India. In 1982, Parle G launched its first-ever TVC for Doordarshan with the slogan ‘Swaad Bhare Shakti Bhare’ conceptualized by Everest Brand Solutions. Get best price and read about company. • If stacked side by side, it would be enough to cover the 7.25 Lakh km distance between Earth and Moon! From topical content on Instagram to occasion-based illustrations and creatives on Facebook and Twitter, they keep it going. to tap on this sentiment and in 2004 rolled out ‘G mane Genius’. read more... Parle Biscuits Private Limited. Mine just did. Parle G was the first biscuit to be made in India and made for ordinary Indians. With 26k followers on Instagram, 36.2k on Twitter and 609 k likes on its Facebook, the folks at Parle G have taken it upon themselves to keep their social media presence as millennial and vibrant as possible. 21 + Export Destinations As the makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. The family hailed from a neighborhood known as Vile Parle in the western suburban area of Mumbai. But aside from their popularity, Parle-G is an example of what happens when the colonized take control of a product introduced by their colonizers, a British proclivity (tea and biscuits) that no longer has to rely on demand from the British. The speculations were put to rest when Mayank Shah, Sr. Category Head at Parle Products. It used the high-impact medium of print to advertise its range of fresh out of oven biscuits with an illustration of a woman grazing her cows. Conceptualized by Taproot Dentsu, the campaign featured five TVCs. It is classified as Non-govt company and is registered at Registrar of Companies, Mumbai. Years passed. This growth has … Though famous for Parle G, Parle products offer various options in … The ad spot was directed by Chrome Pictures’ Amit Sharma. This #TeachersDay, let’s appreciate the people who teach us invaluable lessons every day, and…. Turn on job alerts. Parle -G contains about 68 % of refined wheat flour (Maida) that is the refined form of wheat, whereas the whole pack of Parle -G (38.5 g) contains about 26 g of refined wheat flour. Brand Saga: Happydent advertising journey taking teeth-whitening to an all-new level! In Parle-G biscuit, milk constitutes about 0.6%. Leading food company Parle Products logged record sales of its Parle-G biscuits, preferred for mass consumption, in April and May during the lockdown, said a senior company official. Parle Biscuits Private Limited is a Private incorporated on 26 September 1974. [Editor’s Note] Celebrity Brands: When social media redefined stardom & endorsements, Beyond Lockdown: How BookMyShow uses social media to inspire consumer confidence for stepping out, VMLY&R & The Glitch: Stepping inside a love story spanning over 3.5 years, #SSIPLWatch Cricketing teams or mini publishers? As its unique taste expanded over the globe, Parle-G was declared the world’s largest selling biscuit brand by Nielsen in 2003 Grapevine has it that her name is Neeru Deshpandey and that … During the pre-Independence era, biscuit manufacturing was in a nascent stage and was more of a luxury to the common masses. #HappyDurgaPuja #ParleG #Biscuit, Today, goodness triumphs evil! In 2019, it had a dominant share of 7% of the global biscuit market but in the last few months the brand grew by leaps and bounds and as of 2020, it has a 50% dominant share of the global biscuit market. Every nation dreams of a better tomorrow. 4,950,000. Vishnu Traders - Offering Parle G Biscuits, पैरल बिस्कुट, पार्ले बिस्किट in Noida, Uttar Pradesh. Well, that’s just a rumor. Incorporated in the year 1938, India’s most well-known biscuit brand Parle-G restarts operation in mid-lockdown period after being termed as essential food commodity. 5,000,000 and its paid up capital is Rs. Speak your question. Lockdown: Parle-G biscuit helps Parle clock best-ever growth in four decades. And every nation''s tomorrow lies in the hands of its children; the. The little girl is actually an illustration done by Everest Creative’s artist Maganlal Daiya, way back in the 1960’s. With sales of over Rs 10,000 crore, Parle, which makes the popular Parle-G, Monaco and Marie brand of biscuits, employs 1 lakh people, and operates 10 company-owned plants, in addition to 125 third party manufacturing facilities. The story of India's favorite biscuit - Parle-G. Mohanlal Dayal started a tailoring shop at the age of 18 in Mumbai. The first TV commercial for Parle-G was made in 1982. Later, its name was changed to ‘Parle-G’. Parle brand is one of the most recognized biscuit manufacturing company in India. Real or imaginary, the mascot has been an integral part of the Parle G advertising journey via every communication across mediums. Level 3: Mass consumption and suitable for National and International coverage. Rs 4/ Pack Get Latest Price. Parle G Biscuit was previously known as Parle Gluco Biscuit until the 1980s when the Company rebranded them. 1 billion packets of Parle-G are produced monthly. Brand: Parle G. Company: Parle. In 2011, a survey conducted by Nielsen declared Parle-G as the largest selling biscuit brand in the world. With over 6 million retail stores in India acting as strong distribution points for Parle-G, its number one position worldwide should not be startling. ??? The spot featured Dadaji and his grandchildren singing the slogan. In January 2017, the brand and agency duo teamed up to bank on ‘India’s pride’ aspect and roped in veteran writer-lyricist Javed Akhtar to write the new campaign, titled ‘Bharat Ka Apna Biscuit’. Parle Products Private Limited is an Indian food products company. In the year 1939, Parle started selling biscuits in India. ParleG Biscuit Company Production Helper Required Skills: Mixing, Helper, Packaging Experience: 0.00-2.00 Years Education: 12th Class (XII) Show more Show less. In India, just as ‘Xerox’ is to photocopy, ‘Parle-G’ is to biscuits. Opinion: Diwali advertising 2020 – Are we out of things to say? Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India.Loved by all ages and it contains glucose. Let's start exploring some interesting facts about the history of Parle G. If a month's production of Parle-G biscuits is stacked side-by-side, the distance between Earth to Moon of 7.25 lakh kilometres can be covered. Apart from Parle-G biscuits, the company’s other famous products are KrackJack, Frooti, Melody, Mango Bite, Monaco, Hide & Seek and Bourbon. Parle-G biscuit Company Various Post Online Form 2020 Parle G Biscuit; Have a Question? #WorldTourismDay #ParleG #Biscuit #Travel #Tourism, A post shared by Parle-G (@officialparleg) on Sep 27, 2019 at 5:11am PDT, We bid farewell to Ma Durga today! It was now time for the heritage brand to enhance its While a few identified the girl as Neerja Deshpande hailing from Nagpur captured by an artist, a few recognized her to be an unknown child artist. brand. So let us know how a Parle G becomes the biscuit of India. Reacting to … Call +91-8048424211. and a Rs 5 packet of Parle G biscuits in hand, we traverse through the iconic Also, doesn't require a dance floor when Punjabi music plays on. The primary purpose of a mascot is to help build and strengthen brand identity. About Parle Since 1929, we have grown to become India’s leading manufacturer of biscuits and confectionery. Packed with glucose, Parle-G is priced as low as Rs.5 per packet, making it one of the most affordable food for common man. A brand name that comes instantly to our minds whenever we think of biscuits, Parle-G has been the quintessential tea time chow for us all, for many decades now. With the advent of many biscuits brands launching Glucose biscuits, it was time to distinguish the King from the crowd. Level 2: Since it's an FMCG product this channel exists for customers scattered throughout the country. Candidates Those are Interested can Apply Online From Official Website. Parle-G increased its focus on television advertising on Doordarshan after identifying the literacy challenges faced by the rural population. The company carried out activation campaigns between 1998-2003 while Everest Brand Solutions stayed intact with Parle-G over the years. We're talking about a number that beats the size of the entire matchmaking industry in India; that could have made up for all the loss incurred by traders due to … #BrandSaga: Bajaj Auto- An unstoppable Journey. Important Links are Given Below in Link Section. Recapping IPL 13 with team social media strategies, #SSIPLWatch Virat Kohli the most mentioned player on Facebook during IPL 13. Parle G Company Jobs in Mumbai, Banglore, Varanasi, Parle G Job Vacancy in Hyderabad, Lucknow, Parle Agro Jobs in Ghaziabad, Delhi, Chennai, Punjab and various other cities in which Parle Products owns an office. A meal substitute for some and a tasty and healthy snack for many others. Brand Saga: Celebrating 75 years of Havmor Ice creams, Brand Saga: Kurkure advertising journey - 'Tedha' yet delectable. It … #BrandSaga: Kya Balbir Pasha ko AIDS tha? Parle G advertising journey has been evoking nostalgia and making our lives sweeter one biscuit a day. The video highlighted how young Indians, through their innovation contributed to various fields, making India a progressive nation globally. World Mental Health Day brand posts escalate the mental health debate, Columbus India wins a digital mandate for LXME - financial planning platform for women, Brand Saga: 6-minutes that shaped the Gujarat Tourism advertising journey, Brand Saga: A Moov(ing) journey of ‘Aah se aaha tak’, Brand Saga: Manyavar – Tale of timely market entry & bold advertising, Brand Saga: Kalyan Jewellers and everlasting bond of ‘Vishvasam’ and ‘Togetherness’, Brand Saga: Nerolac Advertising Journey- a jingle that made history, Brand Saga: Parle Monaco, a namkeen journey that defined the category, Brand Saga: Gillette India, the brand that balanced hard-sell & storytelling. Vile Parle East Statiion Raod, Mumbai V. S. Khandekar Marg, Vile Parle East, Vile Parle East Statiion Raod, Mumbai - 400057, Dist. Short Info : Parle-G biscuit Company has Published a Job Notification For the Recruitment Various Post 2020. Did this Parle G advertising journey remind you of some of your favourite tea-time moments? Although the exact quantity of Parle-G sold is unclear, yet the company claims that the three months of March, April and May have been by far the best for Parle Products in a whopping eight decades of the company's existence. As of 2011, it is one of the largest selling brand of biscuits in the world. Treat yourself to a packet of Parle-G to experience what has strengthened the minds of millions of genius Indians for over 65 years. Hello Select your address Best Sellers Today's Deals Prime Video Help Books Gift Ideas New Releases Home & Garden Electronics Vouchers Gift Cards & … Parle Products Private Limited is an India-based food products company which was founded in the year 1929 by the Chauhan family of Maharashtra. ‘In the world full of cookies and cream biscuits, Be someone’s Parle-G‘ – this is not just a saying but each one of us’ adulation for the 80-year old biscuits that filled our childhood with us and still continue to drown in that cup of chai happily. Parle G are glucose biscuits and the company’s flag brand. Heritage:Parle has a strong legacy of more than 70 years and its associations with people for such long time is helping the company in being competitively ahea… “G maane genius” was promoted in its varied forms thereon; the brand also roped in superstar Aamir Khan to endore the ‘Do Genuis- Ek Takat’ proposition. ‘Aaj ke Digital Genuises ke liye’ was one of such attempts in the direction. An online fact says that if you stack Parle-G packets produced in a year, adjacent to each other, you can circle the earth 192 times in a year. In 1947, when ‘Bharat’ was freed from the clutches of foreign hands, Parle Products launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to British-branded biscuits adorning the desi avatar. Considered a landmark at Vile Parle, the company in fact borrowed its name from the area. Drinks Filled with the goodness of milk and wheat, Parle-G has been a source of all round nourishment for the nation since 1939. motivated them to participate in extra-curricular activities. Who’s that little girl on the wrapper? The “G” in the name Parle-G originally stood for “Glucose” and the brand slogan also stated “G for Genius. It is found in all nooks and corners of the country and is exported to several other countries as well. The brand has been capturing the attention of consumers for eight long decades now. Parle G decided But it was going to be far from smooth sailing. Kids favorite Indian superhero Shaktiman also endorsed the brand in the 1990s. Mohanlal Dayal, who once was a dusting boy, founded the House of Parle in 1928 and the first Parle factory came up in 1929, with only 12 people making confectionery. Parle – G – Parle G is one of the most widely distributed biscuit brands in India and has fantastic mass appeal. May you always find a way to overcome all odds. #HappyDussehra #ParleG #Biscuit #Festival pic.twitter.com/72Y99yGbhR, ??? Parle G claimed that the campaign series comprising of eight 5-second TVCs was something that no other brand attempted to do earlier. More than half of Parle’s sales come from rural markets. Until 1980, it came in the name of ‘Parle Gluco’ biscuits. It put the spotlight on how things have changed but Parle G is still the same and always with you. According to Mayank Shah, who is the category head at Parle Products, the company has registered a growth in overall market share by nearly 5%. So, in 38.5g of biscuit … • Parle-G sells more than all the biscuit brands sold in China. Dozens of new biscuit brands are launched every year, but Parle G continues to rule the roost. In the pre-Independence era, Parle’s Gluco campaigned against the Western brand of Gluco biscuits. As the makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste. In 1980, Parle identified the need to stand out amidst the many newly launched glucose biscuits and rebranded the product from Parle’s Gluco to Parle-G and used newspapers, radio to spread the word and thus continued the iconic Parle G advertising journey. 1929 2020 At this time only few processed and ready-to-eat food items were available. Soon, it dropped the positioning of ‘Tasty and healthy snack filled with energy’ and began tapping the emotional quotient. It was in 2006 that the long-running client-agency (Parle-G and Everest Brand Solution) bond hit a saturation point and Parle G’s account was moved to Grey Group India. With loads of memories • Place all the Parle-G packets produced in a year, around the Earth’s circumference, and you would circle the earth 192 times. Parle G is based on strong consumer insights, loyal offerings, risk-taking and an attitude to changing with times through constant innovation – to keep the brand high on consumer recall. The brand extended and revived this positioning in 2013, this time with Ogilvy & Mather conceptualizing ‘Kal Ke Genius’ where Gulzar Sahan penned down the lyrics ‘Roko Mat Toko Mat’, composed by Vishal Dadlani; Piyush Mishra lent his voice for the track. Whatever be the modus operandi, everyone would agree that Parle-G is “Tea’s best friend”! Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. LIKE SEVERAL other large companies, Parle Products had begun to anticipate something was afoot nearly two weeks before the … • In 2013, Parle-G became India’s first FMCG brand to cross the ₹ 5000 crore mark in retail sales. Parle-G wishes you and your family lots of love and prosperity. In the same year, Parle G as an associate sponsor of IPL leveraged the tournament to launch a nostalgia-driven campaign, ‘Who is your Parle G?’.It drew a parallel between Parle G and the strong but subtle emotion one feels when one gets nostalgic and reminisces about things that they take for granted in their daily lives.